our story

We use creativity

to make the world place.

Brood is the word that my mum used to collectively describe me and my siblings when we were growing up. It gave us an immense sense of pride and belonging as we knew we’re in it together and would do the best for each other whatever happened.

Kelly Underwood-Fone, Co-Founder and Director

Every brand has a story and it is our job to tell it in the most compelling and immersive way.

Brood is a creative agency that specialises in health and wellness and was founded by husband and wife team Kelly Underwood-Fone and Alex Fone.

Brood is a feeling and it is the guiding force of our agency.

We pride ourselves on the fiercely nurturing relationships we build inside and outside our agency. Whether you work with us or for us, you are one of our brood. It is by working together that we get the best from each other.

We live and breathe every brand we work with and immerse ourselves from head to toe.

We have worn diabetes glucose monitors to put ourselves in the patients’ shoes, written copy with kids to make sure it has an authentic voice, we worked with experts on RA gloves to really understand what is life is like day to day with arthritis. We are ready to jump right in and look at things differently because…

our story

We use creativity

Brood is the word that my mum used to collectively describe me and my siblings when we were growing up. It gave us an immense sense of pride and belonging as we knew we’re in it together and would do the best for each other whatever happened.

Kelly Underwood-Fone, Co-Founder and Director

Every brand has a story and it is our job to tell it in the most compelling and immersive way.

Brood is a feeling and it is the guiding force of our agency.

We live and breathe every brand we work with and immerse ourselves from head to toe.

...nothing will change if you always do the same.

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