MEND brand creation
Having developed an innovative and highly effective wound care product harnessing the healing power of nitrous oxide, 30 Technology now needed to build a brand that matched the potential of their product to radically change the wound care market.
The brief
EDX-110 was a developmental product of 30 Technology, a company focused on delivering the healing power of nitrous oxide (NO) across multiple platforms. They asked us to turn EDX-110 into a brand that expressed the value of their product to potential buyers.
How we made it matter
“Imagine Chris Whitty with £100 million in his pocket”. This was the rather unique description of the target audience that 30 Technology gave us.
With clinical studies demonstrating that EDX-110 improved healing by 50% over the current standard of care, we knew we needed to create a brand name and identity that immediately brought this benefit to life.
In a market flooded with prosaic, ‘compound’ brand names like ACTICOAT and SILVERCEL we wanted a simple, distinctive brand name that sounded like no other:
We didn’t just create a brand – we built a powerful identity that stands out and embodies the life-changing impact of better healing. From brand guidelines and a bold manifesto to packaging design, sales decks, and a dynamic website, every element worked together to bring MEND to life and set it apart in the market.
THE OUTCOME
Just 18 months after we created the MEND brand, 30 Technology successfully sold MEND and its wound care business to one of the world’s leading names in wound care.
That’s why we do what we do and why we work on
Brands that Matter
