The IPA: the agency behind our agency
Brood is really happy to announce that we have recently become an IPA Member Agency.
The IPA, The Institute of Practitioners in Advertising, incorporated by Royal Charter. The professional body that represents so many of the UK’s most successful agencies from across the spectrum of marketing disciplines.
What does this mean for our employees and our clients?
It is an endorsement of our professionalism, as well as a source of advice and guidance, information and inspiration. ‘The agency behind our agency.’
We have access to:
… on its globally renowned Continuous Professional Development programme, to make our staff better at their jobs and enable them to qualify as Accredited MIPAs.
… on advertising law, on the advertising codes and on other areas such as production.
… of the IPA Insight Team and everything they know about brands, markets, trends and consumers.
… with our clients via our member-rate access to TouchPoints – the IPA multi-media database and campaign planning tool – and to key pieces of media research such as BARB.
…and thought leadership on marketing effectiveness to deliver work that works harder for our clients.
… that hone our commercial acumen, so we can better understand our clients’ business challenges.
… led by the IPA on critical industry initiatives such as sustainability and climate change, diversity and inclusion.