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the background

For women with type 1 diabetes, starting a family can be a terrifying prospect.

Seven out of 8 do not have their glucose levels in a crucial safe range prior to conception and a devastating 1 in 10 will lose their babies before 24 weeks gestation.

8%

of T1D mums
lose their babies

the insight

With the Dexcom G6 Continuous Glucose Monitoring (CGM) System, she can check her glucose levels at a glance and receive alerts if she needs to take action. It has been shown to improve time in range and medical outcomes for mother and child.

the brief

We were tasked with positioning Dexcom as the CGM of choice for expectant women and their HCPs.

Our campaign

Dexcom G6 is ‘With her at every stage’.

We chose a real-life Dexcom success story Olivia brought our campaign to life in a series of bump progression shots – with her beautiful, healthy boy Barnaby featuring in the final frame.

We wanted to demonstrate that with a little help from Dexcom, women with type 1 diabetes can approach their pregnancy with the same confidence as any other mum.

Digital banner ads

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Website landing page

Campaign results

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